Shining a Spotlight on an Extraordinary Sport
Case Study, Article Roohi Sahay Case Study, Article Roohi Sahay

Shining a Spotlight on an Extraordinary Sport

Cricket is an emotion in India, but beyond the mainstream lies an inspiring version—blind cricket. Playing without sight, relying on instinct and sound, these players redefine resilience. Yet, the sport struggles for attention. A 40-day digital campaign for the IndusInd Bank National Women’s T20 Cricket Tournament (2025) reached 1.5M+ people, using SEO, storytelling, and social media to bring blind cricket into the spotlight, proving that passion and skill know no boundaries.

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Neuromarketing & Digital Marketing: The Ultimate Hack to Understand Consumer Psychology
Article Qrious Creative Article Qrious Creative

Neuromarketing & Digital Marketing: The Ultimate Hack to Understand Consumer Psychology

Ever wondered why some ads just get you? That’s neuromarketing in action—blending neuroscience and marketing to tap into emotions, instincts, and subconscious triggers. It’s why some brands feel more relatable, their websites easier to navigate, and their ads impossible to ignore. As AI, biometrics, and VR evolve, marketing is becoming more intuitive and personal, creating experiences that don’t just grab attention but truly connect on a deeper, more human level.

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Telling Your Story: The Impact of Point of View in Film & Marketing
Article Qrious Creative Article Qrious Creative

Telling Your Story: The Impact of Point of View in Film & Marketing

Is your story truly connecting with your audience? The point of view (POV) you choose—whether in film or marketing—can make all the difference. Discover how selecting the right perspective can transform a simple message into a powerful, immersive experience that leaves a lasting impact. Ready to find the perfect angle for your next project?

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BTS - B Natural Select Advert
Article Qrious Creative Article Qrious Creative

BTS - B Natural Select Advert

The journey began with a Pre-Production Meeting with the client and agency, where we delved deep into understanding the product, brand language, and objectives. Our director-the passionate Mario Jerome, collaborated closely with us crafting the script and treatment, ensuring that we stay true to the product's tagline and essence. It was an inspiring moment when the concept took shape, and we couldn't wait to bring it to life.

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Macro-economics - The impact
Article Qrious Creative Article Qrious Creative

Macro-economics - The impact

During economic downturns, businesses, including advertisers, often tighten their budgets. This can result in reduced spending on media production services. As a small media production business, you may encounter clients who are more cost-conscious and seek to minimize expenses. To address this challenge, it becomes crucial to showcase the value and impact of your services, highlighting how your offerings can help clients achieve their marketing objectives efficiently and cost-effectively.

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Video Marketing Basics.
Article Qrious Creative Article Qrious Creative

Video Marketing Basics.

Video marketing is a powerful tool for businesses to use in their marketing efforts. When used correctly, it can help you reach more people, build trust with your audience and boost sales.

In this article we'll look at the history of video marketing and how it's grown in popularity over time so that you can understand how businesses have adopted it as part of their overall strategy.

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