BTS - B Natural Select Advert
Recently, we got the opportunity to work on ITC’s B Natural's tender coconut water ad. Our excitement soared as we knew we had a challenging yet rewarding project ahead of us. Team Pumpkin agency trusted us with this endeavour, and we were determined to make it a resounding success.
The journey began with a Pre-Production Meeting with the client and agency, where we delved deep into understanding the product, brand language, and objectives. Our director-the passionate Mario Jerome, collaborated closely with us crafting the script and treatment, ensuring that we stay true to the product's tagline and essence. It was an inspiring moment when the concept took shape, and we couldn't wait to bring it to life.
The ad's concept centered around a hot afternoon in a 2-tier city, where the scorching heat had us feeling the man's thirst and yearning for relief. The emotions and feelings we wanted to evoke were real and palpable, and our team was determined to capture them perfectly.
To make this vision a reality, we scouted tirelessly for the perfect cast, and with the help of our casting partner- Amit Agarwal, we found our incredible lead actors. Salman Ahaad brilliantly portrayed the parched man, while the talented Brijendra Kala played the friendly shopkeeper offering the refreshing ITC B Natural's tender coconut water. Anju Nair added a delightful touch as the lucky recipient of the drink.
Building the local kirana store from scratch was both a challenge and a delight. Our star production designer - Praveen worked tirelessly, and as the set came together, we were filled with a sense of accomplishment. Seeing our envisioned environment take shape before our eyes was awe-inspiring. Our brilliant DoP - Rahul Accot, suggested the blue screen treatment, a stroke of genius that would later make the magical transformation seamless.
On the shoot day, everything came together and the story came to life before our very eyes, and it felt like magic was unfolding in front of the camera. The production team gave it their all. Our hair and makeup artist Anushruti Saha and stylist Anmol Lakhmani, pushed the boundaries of their craft and dedication.
Post-production was another journey in itself. The film was seamlessly edited by Amar Nath and beautifully graded by Prateek Mahesh. Our talented VFX team - Supriyo and Akshay, worked tirelessly to blend the filmed scenes with the beach visuals.
When we presented the final advert to the clients, and their eyes lit up with delight, we knew we had hit the mark. Their positive feedback validated our creativity and hard work, filling us with immense pride and satisfaction. Creating this ad was an emotional rollercoaster, but it was all worth it. The challenges we faced and overcame made the victory all the more sweet. We are committed to continuing our journey, delivering innovative and impactful content that leaves a lasting impression on our clients and audiences alike.
