Conquering the Multi-Screen Maze as a Creator
Remember when we used to stick to just one screen? Now, it's like we're all over the place - hopping between phones, laptops, tablets, even smart TVs! It's a whole new ball game for creative agencies like us. Let's dig into this trend together and figure out how to make content that clicks in today's crazy media world.
BTS - B Natural Select Advert
The journey began with a Pre-Production Meeting with the client and agency, where we delved deep into understanding the product, brand language, and objectives. Our director-the passionate Mario Jerome, collaborated closely with us crafting the script and treatment, ensuring that we stay true to the product's tagline and essence. It was an inspiring moment when the concept took shape, and we couldn't wait to bring it to life.
Macro-economics - The impact
During economic downturns, businesses, including advertisers, often tighten their budgets. This can result in reduced spending on media production services. As a small media production business, you may encounter clients who are more cost-conscious and seek to minimize expenses. To address this challenge, it becomes crucial to showcase the value and impact of your services, highlighting how your offerings can help clients achieve their marketing objectives efficiently and cost-effectively.
Video Marketing Basics.
Video marketing is a powerful tool for businesses to use in their marketing efforts. When used correctly, it can help you reach more people, build trust with your audience and boost sales.
In this article we'll look at the history of video marketing and how it's grown in popularity over time so that you can understand how businesses have adopted it as part of their overall strategy.
CoolCrop - A case study
Qrious Creative Media was approached by CoolCrop with the task of creating an animated film that could effectively communicate the product's unique selling points to the common man in Indian villages. As CoolCrop works with numerous NGOs and farmer collectives in India, it was essential that the film be simplistic enough to inspire farmers to try CoolCrop's solution by showcasing one of the characters as a role model.
Here’s how we went about it.
