Shining a Spotlight on an Extraordinary Sport
Cricket is an emotion in India, but beyond the mainstream lies an inspiring version—blind cricket. Playing without sight, relying on instinct and sound, these players redefine resilience. Yet, the sport struggles for attention. A 40-day digital campaign for the IndusInd Bank National Women’s T20 Cricket Tournament (2025) reached 1.5M+ people, using SEO, storytelling, and social media to bring blind cricket into the spotlight, proving that passion and skill know no boundaries.
CoolCrop - A case study
Qrious Creative Media was approached by CoolCrop with the task of creating an animated film that could effectively communicate the product's unique selling points to the common man in Indian villages. As CoolCrop works with numerous NGOs and farmer collectives in India, it was essential that the film be simplistic enough to inspire farmers to try CoolCrop's solution by showcasing one of the characters as a role model.
Here’s how we went about it.