CoolCrop - A case study

Qrious Creative Media was approached by CoolCrop with the task of creating an animated film that could effectively communicate the product's unique selling points to the common man in Indian villages. As CoolCrop works with numerous NGOs and farmer collectives in India, it was essential that the film be simplistic enough to inspire farmers to try CoolCrop's solution by showcasing one of the characters as a role model.

Here’s how we went about it.