CoolCrop works with farmers, entrepreneurs and organizations to develop sustainable preservation and processing solutions across
the agricultural supply chain.

They work with a variety of partners like non-government organizations, Farmer Producer Companies (FPCs), self-help groups, farmer cooperatives, entrepreneurs, agricultural supply chain players, as well as government bodies to address the challenge of preservation and value addition especially for perishable crops.

They also provide customised financial solutions for the small and marginal farmers and farmer companies to ensure access to
low-cost, sustainable technologies and services.

Qrious Creative Media was approached by CoolCrop with the task of creating an animated film that could effectively communicate the product's unique selling points to the common man in Indian villages. As CoolCrop works with numerous NGOs and farmer collectives in India, it was essential that the film be simplistic enough to inspire farmers to try CoolCrop's solution by showcasing one of the characters as a role model.

To achieve this, the Qrious team had to first gain a comprehensive understanding of the product, the philosophy behind its creation, and how it had been made accessible to farmers in India. With this knowledge, the team then set about crafting a compelling story and script. Once the story had been created, the team worked on designing the characters, ensuring that the product use case was seamlessly integrated into the plot, and that the message was delivered in the simplest and most effective way possible.

Here’s how we went about it.